Executive Leadership

Alfred Schreiber, SWC Co-Managing Director, is a senior marketing and communications executive with more than three decades of experience in advertising, public relations, public affairs, sponsorship and event marketing.

 

Schreiber is a 30-year integrated marketing veteran. He began at CBS News as Assistant to legendary network news anchorman, Walter Cronkite. For over 20 years at Young & Rubicam’s Burson-Marsteller, the world’s largest PR/promotion agency, he developed and led award-winning marketing campaigns for clients including American Express Gold and Platinum Card(s), Merrill Lynch, Met Life, Citibank, Adidas, U.S. Olympic Committee, IMG, Ted Turner’s Goodwill Games,  FIFA, U.S. Army, AT&T, Coke,  IBM, Ben & Jerry’s, Toyota,  J&J, Ford and P&G, among many others. His programs have been awarded the Public Relations Society of America Silver Anvil Award (industry Oscar) five times, among other awards.

Highlights: Corporate fundraising and event planning for President Clinton’s First Inaugural; corporate sponsorship and PR for President’s Summit on Volunteerism with Colin Powell, Presidents Bush, Clinton, Ford, Carter and Nancy Reagan; created Hands Across America for clients Coke and CitiGroup, nation’s largest hunger fundraising event that featured a chain of six million Americans; worked with Ken Kragin to promote “We are the World” for USA for Africa. Managed (with a staff of 250) the AT&T Olympic Torch Relay for Los Angeles Olympics that raised $millions for youth groups and was witnessed by 30 million Americans along the route (a Guinness record). Developed long-running Gold Card Eventsprogram for AmEx which reunited the “Rat Pack,”: Frank Sinatra, Dean Martin and Sammy Davis, Jr. for the national Together Again Tour; created for Am Ex Platinum Card, the “By Invitation Only” loyalty program; helped attract World Cup Soccer to U.S. working with FIFA and Henry Kissinger.

Experience also includes Marketing Director of George Wien’s Festival Productions, world’s leading corporate-sponsored entertainment company (New Orleans’ JazzFest, JVC Jazz, Toyota Comedy Festival, Ben & Jerry’s Newport Folk Festival). Partnering with Oprah Winfrey, Schreiber founded and managed New America Strategies Group (div. True North Communications), America’s largest multicultural advertising /communications agency serving clients such as J&J, Merrill Lynch, Pfizer, Diahann Carroll, etc. Author of two books, widely used as college texts: Lifestyle and Event Marketing: Building the New Customer Partnership (McGraw-Hill) and Multicultural Marketing: Selling to the New America (NTC). 


Working in India for IMG, he developed “Save the Family, “a Tsunami-relief program that raised $millions to restore the livelihoods of devastated fishing villages. In ’07, with the Federal Govt., Schreiber sourced major corporate funding for America’s newest National Monument (NYC), The African Burial Ground. For NBC Universal, he helped to package and source sponsors (Ford and P&G) for MSNBC’s hit special (narrated by NBC News’s Brian Williams): Meeting David Wilson.


Al Schreiber is a graduate of the University of Pennsylvania and has a Masters in TV & Film from the Newhouse School of Communications at Syracuse University.

Meryl Moss, SWC Co-Managing Director, founder and president of Meryl Moss Media Group (MMMG), and founder and publisher of BookTrib.com.

 

Meryl Moss is known and respected as a culture curator and social observer. Her ability to look at the big picture and connect the dots, helps bring major projects to fruition and establish initiatives to become solutions. For almost three decades, Meryl Moss Media Group a media relations, marketing and social media firm has been promoting and branding corporate executives, authors and spokespeople through media exposure, partnerships, speaking engagements, and social media. The firm specializes in working with well-established authors seeking to expand their platform, as well as debut authors hoping to make a name for themselves. Many clients have appeared on the New York Times best seller list. 

MMMG has worked on topics ranging from corporate strategy, workplace issues, science, talent retention, human capital, psychology, politics, finance, personal finance, business and self-help, in addition to literary and contemporary fiction. Meryl Moss Media Group is proud that clients return year after year, which is the highest compliment. Always cutting-edge, MMMG has created initiatives around mentorship and leadership, as well as PTSD. The firms’ pro bono work has included developing programs with local theater and libraries, as well as helping to provide more than 200 million African women information about contraception.

 

Moss created BookTrib.com with the vision to establish a digital asset comprised of readers and a marketing engine for authors and publishers. When traditional media outlets started reducing their coverage of books and authors, Moss put a stake in the ground and created an online community to feature under-the-radar authors who deserve to be noticed and who readers would enjoy discovering—whether debut, midlist or even occasional best-selling authors. Rather than focus on common household names, BookTrib.com’s mantra is to give voice to authors who really need to be heard—and read. Today, BookTrib.com receives 90k unique visitors and 1.4 million impressions per month.


Meryl Moss received a Bachelor of Arts degree from the University of Buffalo. 

Ira Ozar

Ira Ozer is an enterprise engagement expert who helps companies improve the motivation and engagement of their employees, sales and channel partners, customers and communities to improve business results. Ira is a certified recognition, incentive, engagement and innovation professional who assesses current engagement surveys, programs and processes and recommends improved solutions to achieve their objectives. As part of the SWC team, Ira collaborates with our authors, thought leaders and media company partners.

Suri Harris, SWC Partner, has spent more than 25 years working in the healthcare/pharmaceutical industry. She began her career in hospital administration, followed by working as a strategic consultant to the healthcare industry at The Wilkerson Group, a leading healthcare consultancy. After six years in consulting, she moved to TBWA WorldHealth, a division of Omnicom, and a top-five medical advertising agency. She worked there in account services for more than 20 years, her last position as EVP of Strategic Planning and New Ventures. Clients included pharmaceutical companies (big pharma, biotech companies), diagnostic, device, and service companies, working to develop strategic marketing plans, sales force materials, physician and patient education materials, webinars, journal ads, medical convention events.

 

An important initiative, she led the agency into the world of personalized healthcare (PHC). Harris led the implementation of three landmark research studies with physicians and patients regarding educational and communication gaps in the field, authored articles in industry journals, and spoke at PHC conventions. She is currently an independent consultant in the healthcare industry.

 

Ms. Harris holds a bachelor’s in biology from Stern College (Yeshiva University), and an MPH, with a major in epidemiology, from Columbia University School of Public Health.


Share by: